Wed, 24 Aug 2011
Over on TJ's Weblog, they picked a company planning on opening a spa in Slovakia as one of their
top 3 business plans.
TOP 3 - comes in MAGMA ZAFÍR s.r.o. that aims to develop a hot water spa in
Slovakia. Central Europe has been less then well served with wellness
facilities so far and has the advantage of cheap labor costs. A world-class spa
for clients from Germany and Austria could easily fill a market void.
I'd be interested in reading their business plan. Slovakia already has a
number of spas, and
Piestany has attracted foreigners from around
the world to its spas for a long time, even during Communism.
Slovaks, in general, see spas as places for the elderly and infirm, but that
may start to change. When I was in Slovakia a few weeks ago, there was an
article in a magazine describing a visit to a spa by a young woman. She hadn't
been too thrilled about her assignment to visit and write about her experiences
at a spa. She figured she had twenty or thirty years before she should start
visiting spas. She was delightfully surprised by her experience and concluded
that visiting spas was a great way for young professionals to relax.
I think there could be a good opportunity in marketing spas to Slovaks between
20 and 40.
business » marketing | Permanent Link
