Thu, 09 Dec 2004
There was one ad in a recent edition of Time Magazine that caught my eye.
We've been trying to figure out how to best market Postica
since officially going into production in July. I'm pretty skeptical about the
effectiveness of advertising in general. Since we're bombarded with so much of
it, I think most people simply ignore it. But every once in a while, some
advertisement will catch my eye. I don't know if the fact that I read it means
that it actually increases sales of the product advertised, but it obviously
can't be worse than an ad that nobody reads.
The full-page ad in Time was for men's white dress shirts. Just plain, white
button-down shirts that I buy every 5 years from Ross when the one I bought
five years previously no longer fits. I had never heard of the brand; it was a
man's name (two first names, I think). It was one particular shirt, rather
than an ad for the brand in general.
What made me read the ad was simply that I wouldn't expect to see such an ad in
Time Magazine. I wonder how sales of that shirt are doing. I believe one
could order the shirt in question online or by calling an 800 number, similar
to ads for overpriced cds composed of the Best Love Songs of Some Period within
Some Genre or "collectible" coins that aren't legal tender.
Does placing an ad where potential customers wouldn't expect to see it help
sales?
business » marketing » advertising | Permanent Link
