Sun, 27 Feb 2005

In Bubble Wrap Champ

I'm an In Bubble Wrap champ! I love free books, and today I got my first free book from In Bubble Wrap, Creating Customer Evangelists.

In Bubble Wrap is an advertising program run by 800ceoread in which you can win free business stuff, mostly books, every day. Thanks go to Seth for the head's up.

In other free book news, I have Paul to thank for a free copy of The Number. I haven't finished reading it yet, but so far it's pretty good. The Number, by Lee Eisenberg, is about the amount of money you need to retire, and discusses the ways different people think about the Number. The book is targeted to those in their 40s and 50s getting closer to retirement who, for a variety of reasons that Eisenberg investigates, don't know what their Number is, but it's a worthwhile read for those of us pushing 30.

Its discussion of retirement being a rather new concept is pretty interesting. One hundred years ago, most people worked until they died. Then, people started to live longer, get kicked out of their jobs, and die in poverty. Then came Social Security. Next up, long lives requiring savings somewhere north of -1.5% during the productive years.

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The state is that great fiction by which everyone tries to live at the expense of everyone else. - Frederic Bastiat